What can you pay to acquire a customer?
Set a limit for your campaign while preserving the margin on each sale.
Your calculation
Your limit starts with one sale.
Enter your numbers or load the example to see how it works.Limit per customer
Limit per inquiry
Based on your close rate, without treating each inquiry as a sale.
- Margin before acquisition
The limit uses what remains after costs and the amount retained. With nothing retained, it is break-even before fixed costs; it is not a guaranteed profit.
Your calculation will be added to the form. You decide whether to send it.
How it is calculated
Limit per customer = revenue − delivery cost − amount retained. A negative result leaves nothing available for acquisition.
Limit per inquiry = limit per customer × close rate ÷ 100. We use one sale, without assuming future purchases or predicting a platform’s performance.