When you need a website or landing page
A website organizes your offer and helps people find it. A landing page focuses a campaign on one action: making an inquiry, booking or signing up. We choose the structure around the journey, the available content and what needs to be measured.
If people need to return frequently to operate a product, consider an app. If you are preparing a campaign, we also review the ads and media.
What the scope covers
We define the deliverables before work begins. Depending on the goal, the proposal may include:
- Page and content plan: structure, messages and materials you need to provide.
- Design and development: a mobile-adapted interface and the agreed pages.
- Forms and integrations: requested information, inquiry destinations and required connections.
- Launch and handover: link and function checks, account access and guidance on updating the site.
Hosting, maintenance, writing, translations and third-party costs are identified in the scope.
Before design, we gather the offer, materials and common questions. Each page has a purpose and a next step. Content helps visitors understand what you do and when it makes sense to contact you.
SEO and measurement from the structure
We plan dedicated URLs, titles, descriptions and internal links. We review the sitemap, indexing rules and mobile version. Agreed events distinguish a visit from a submitted inquiry. With access, we connect Search Console and check that forms record what is expected.
How we review the handover
First we agree on content and the journey. We then review design and build the site. Before launch we check links, forms, keyboard navigation and performance on agreed devices. The handover covers content updates and responsibility for each part.
Explore The other side, an Umbral Studio concept project showing a visual direction and narrative for a landing page.
What we observe after launch
Entry pages, clicks toward contact, submitted inquiries and drop-off points. In search, we review real impressions, queries and clicks from Search Console when connected. These signals guide content and testing. A sitemap helps discovery but does not guarantee a Google position.
Questions before starting
Can you work on an existing website? Yes. We review its content, technology and data before proposing what to keep and change.
If your site uses PHP or WordPress, our guide to PHP vulnerabilities and website maintenance brings together questions to discuss with your provider before updating or rebuilding the site.
Is content included? The scope covers writing, review, translation, imagery and materials you need to supply.
Who manages the website? We agree on access, content updates and maintenance. Third-party accounts and costs are identified.
Do you work with businesses in other countries? Yes. Our entire operation is online. We agree on review channels, responsibilities and working hours when defining the project.
