When this helps
When you are launching an offer, testing a message or reviewing what happens between an ad and an inquiry. We start with the audience, the proposition and the available resources to choose channels and formats.
What we can deliver
Campaign strategy, creative concepts, scripts, designed assets and versions for each placement. We can set up and manage TikTok Ads, Meta Ads for Facebook and Instagram, and Google Ads for search and YouTube. The scope can include a landing page and measurement events.
How the work is organized
We agree on the goal, channels, media investment and agency fees separately. We then prepare assets, review the setup and define the hypothesis to test. Optimization decisions are recorded so changes can be compared.
What we measure
Depending on the goal: impressions, reach, video views, clicks, CTR, cost per click and recorded inquiries. Where the data connection supports it, we add cost per inquiry and later outcomes. A view is not counted as a sale, and a submitted form is not presented as a customer.
Questions before starting
Do we need to advertise on every platform? No. We choose channels around the audience, offer, available assets and budget.
Is media spend included? The media budget is agreed separately from production and management and is stated in the proposal.
Can you promise sales? We do not set results without understanding the offer, demand and data. We agree on what to measure, what to test and when to review the investment.
