A landing page starts with a question.
Before the first sketch, define what your visitor needs to understand. A guide to ordering the message, evidence and next step of your landing page.
Blog / Studio notebook
Umbral StudioIdeas in motion.
Inside the studio.
Behind the ideas.
Notes on strategy, design and the decisions that shape an experience.
Explore the notebookStudio notes
One idea. Many ways to bring it to life.
Build a creative direction that keeps a campaign recognizable across individual assets, landing pages, content and motion.
Movement should say something too.
A guide to using motion and parallax to direct attention, explain changes and keep the experience comfortable and accessible.