Interaction with a purpose
It might be an animation explaining a product, a launch experience or a game with a simple mechanic. We define what the person should understand or do before choosing the format.
What we can deliver
Art direction, visual scripts, motion, animated interfaces, playable prototypes, games and interactive web experiences. The scope describes the mechanic, scenes, assets and target platforms so it is clear what will be built and tested.
From prototype to handover
First we agree on the idea and journey. We test the main interaction in a prototype, then develop the content, motion and sound the project needs. We review controls, legibility, loading and behavior on the agreed devices.
What we measure
Where the project can collect data, we define events such as start, interaction and completion. A video can be assessed through views and retention; an interactive experience through completed steps and drop-off points. Measurement helps explain how the work is used.
Questions before starting
Can it run inside a website? Yes, where the mechanics and performance allow it. We review devices and the context of use before choosing the technology.
Do you make complete games? We can scope and develop a tailored project. Levels, art, sound, platforms and ongoing operation determine its scope.
How do we review the idea before production? Through a script, key poses or a prototype, depending on the experience. Each stage includes an agreed review.
