An internal concept project. The business, offer and scenarios are fictional. No advertising was activated and no commercial results are claimed.

The starting brief

A fictional brand is launching a folding lamp. It needs to demonstrate the mechanism, show the size and receive availability inquiries. The first task is to carry the same offer from the creative to the form.

The decisions

The message starts with a demonstration: the open lamp folds into its storage space. The landing page continues with images, verifiable specifications and a clear question. The form asks for the information needed to respond. Channel selection depends on intent, available creative and a verifiable action.

The acquisition calculator adds an economic check to the brief. It calculates a customer acquisition limit from one sale’s value, its direct costs and the amount you want to retain. A known close rate also gives a limit per inquiry. It does not predict traffic or sales or access advertising accounts.

What the calculator can test

Change the margin, retained amount or close rate to see how the acquisition limit changes. An unknown close rate leaves the inquiry limit unresolved. The result helps define the economics of a test; it does not select a channel, create ads or configure tracking.

The measurement plan

A real campaign would instrument ad → observed visit → received inquiry → valid inquiry. Button clicks and confirmed submissions are distinct events. Tests, spam and duplicates would be excluded, with source and reporting period preserved before calculating conversion.

Before production

A real offer, approved creative, a reviewed page, an authorized account, a media budget and a complete inquiry-reception check are still required. Check the calculation against actual business costs and close rates before deciding the investment.

Calculate the customer acquisition limit · Explore campaigns.